Benetton Group is a global fashion brand based in Ponzano Veneto, Italy founded in 1965. Benetton Group has a network of about 5,000 stores worldwide. It is a wholly owned subsidiary of the Benetton family’s holding company called Edizione.

In 1965, the Benettons opened their first store in Belluno and three years after in Paris. The company’s core business consists of clothing brands United Colors of Benetton and Sisley.

Benetton was an iconic brand in the 1980s and 1990s but has since struggled to regain this position. In 2000, it ranked 75th in Interbrand’s ranking of best global brands; however, by 2002, it had dropped out of the list.

In 2012, Benetton Group was delisted from the stock exchange and is now a fully owned subsidiary of the Benetton family company Edizione holding.

In 2017, the group posted a loss of €180 million. Prompted by the heavy losses, Luciano Benetton, who was then 83 years old, returned from retirement as Executive Chairman for the brand.

Revival efforts also included appointing Jean-Charles de Castelbajac as artistic director and re-appointing photographer Oliviero Toscani. As of 2020, United Colors of Benetton has 1,500 employees and uses 25,000 workers through subcontractors.