Rapala is a manufacturer of fishing lures and other fishing related products.

Product lines

Products made by Rapala include fishing lures, crankbaits, jigging lures, lipless crankbaits, surface poppers, filet knives, fishing rods, reels, braided fishing line, fishing and hunting knives, apparel and other fishing related products.

Brands of the Rapala VMC group include amongst others knife manufacturer Marttiini, lure brands Blue Fox and Storm, fishing line manufacturer Sufix and ski brand Peltonen.