As the largest insurance company in Bosnia and Herzegovina, ASA CENTRAL Insurance cares for its clients, employees, and partners by providing them with security, trust, and satisfaction
Through quality insurance services tailored to our clients’ needs and desires, supported by the digitalization of business processes, continuous investment in employee education and development, and fostering an atmosphere of trust and fairness, we strive to be the first choice for insurance, a desirable employer for our staff, and a preferred business partner for enterprises.
“With more than 500 employees, 121 branches across 5 sales regions, over 60 modern technical inspection stations, availability through our online services, and strategically important offices in Sarajevo and Ljubuški, ASA CENTRAL Insurance has extensive coverage. We offer non-life insurance products tailored to the needs and wishes of our clients to provide the best protection for the insured. We maintain steady growth in insurance premiums and employ educated and skilled staff. We provide our clients with the highest level of protection through insurance products developed within the legal framework, which makes us socially responsible towards the communities we serve. ‘Connected by trust’ is the bond between us as the insurer and our insured clients.
Mission
We are the largest domestic insurance company that, united in care for clients, partners, and employees, provides security, trust, and satisfaction. Connected by trust, proud of diversity, market accessibility, and leadership, we offer our insured and partners a unique approach to quality and prompt service.
Vision
Using our own potential, group strength, and modern management methods, we aim to become and remain a market leader in insurance. Facing market and social trends, through continuous investment in education and development at all levels and by fostering an atmosphere of trust and fairness, we create a better environment within our company. By developing existing sales channels and insurance products, creating new ones such as life insurance, and fully digitalizing business processes, we want to become synonymous with top-quality service.
Values
Our values include fair business practices, a sense of belonging to the organization, mutual respect, and high work ethics. By fulfilling these values, we achieve our goals and lead our clients toward fulfilling their needs through innovative and modern approaches.
Vehicles
- Motor Third-Party Liability Insurance
- Comprehensive (Casco) Insurance
- Small Casco Insurance
- Roadside Assistance
- Bonus Protection
- Registration Calculator
Individuals
- Accident Insurance
- Travel Health Insurance
- Skiers’ Insurance
- Voluntary Health Insurance
Property
- ASA CENTRAL HOME
- Mobile Device Comprehensive Insurance
- Buildings Under Construction
- Buildings and Equipment in Installation
- Eyewear Insurance
Legal Entities
- Transport
- Goods in Transit
- Carrier’s Liability
- Liability
- General Liability
- Professional Liability

You can learn more about us and our services here.