Bom Trade is a global manufacturing and trading company focused on the processing and distribution of salt, as well as bitumen emulsions
Bom Trade is one of the leading salt traders for winter road maintenance in the Balkan region and is also present in the EU.
With many years of experience in these industrial sectors, Bom Trade is committed to responsible leadership, and its global operations rely on deep knowledge and expertise in manufacturing and supply chain management.
Bom Trade is focused on risk management, and through continuous development in distribution and production, we strive to create a valuable and profitable environment for our customers, suppliers, and all employees within the company.
PRODUCTS
Road salt (Putarska so)
Road salt was first used for de-icing streets in New Hampshire, USA, back in 1938. Today, salt is widely used around the world as a means of maintaining roads in winter conditions. Due to its effectiveness, it is used far more frequently than sand, alcohol, crushed stone, and similar alternatives. The salt distributed by Bom Trade meets all European Union standards. It is characterized by a high sodium chloride content of over 96%, as well as a low sulfate content, which minimizes damage to surfaces such as asphalt and concrete. Additionally, due to its granulometric composition, our salt dissolves easily and covers a wider area when acting on ice layers.
Thanks to our many years of experience and a distribution network spanning all of Europe, Bom Trade is ready to meet customer demands throughout the entire year, including during severe weather conditions.
We supply road salt for winter maintenance in packages of 5, 10, and 25 kg, as well as in large 1000 kg big bags.
Edible Salt
Bom Trade also offers products in the field of edible salt. Our brand Panonija So includes sea salt products – fine and coarse sea salt – as well as Himalayan salt.
Panonija So products are completely natural and characterized by a high sodium chloride content.
MORE ABOUT EDIBLE SALT
Fine Sea Salt
Fine iodized sea salt with at least 97% sodium chloride (NaCl)
Coarse sea salt
Coarse iodized sea salt with at least 97% sodium chloride (NaCl)
Industrial salt
Non-iodized salt with at least 97% sodium chloride (NaCl). Contains anti-caking agent E536.
Not intended for human or animal consumption!
Salt for animal nutrition
Contains at least 97% sodium chloride and at least 38 mg/kg iodine. The salt is used according to the needs and type of the animal.

Grains that mean life
Many of us love snow, snowball fights, skiing, and winter sports, especially those magical moments when, as snowflakes fall from the sky, we make “angels” in the snow or build snowmen.
However, the snowy season also has its downsides, the biggest of which are certainly snow-covered roads, icy streets, and slippery entrances to buildings — all posing dangers to both drivers and pedestrians alike.
Winter and Industrial Salt
It’s no surprise that during the winter period — alongside warm jackets, hats, scarves, and gloves — industrial salt is among the most sought-after products on the market. This type of salt is used everywhere, from priority roads and streets, to sidewalks, and even stairs and entrances to private homes and public buildings.
How Was It Back Then?
In old times, this was not the case. Up until the 20th century, our ancestors simply tried to stay indoors as much as possible when it snowed or iced over. If they had to go out, they would harness horses or other animals and wear special footwear attachments called snowshoes.
Road Clearing Through History
When the first cars and paved streets appeared, the only solution for road workers was to literally plow the roads and then sprinkle a mixture of sand and ash to prevent wheel slippage. Chains and other winter equipment were mandatory even in the narrowest city centers.
In short — there was no real help against ice, so people simply accepted the situation and stayed home.
Who First Thought of Salting Roads?
Road salt was first experimentally used in the U.S. state of New Hampshire in 1938, when a local official realized that seawater freezes at a much lower temperature than ordinary water. He understood that by salting the roads, the freezing point of water could be lowered by about ten degrees.
This discovery of the positive effect of salt on melting snow and ice greatly contributed to the development of pedestrian and road traffic as we know it today.
How Do We Do It Today?
Today, around the world, streets and roads are sprinkled with a mixture of salt and crushed stone (gravel) to improve tire grip and reduce the risk of slipping.
Various types of industrial salt can help prevent ice formation on roads, with rock salt and sea salt being the most cost-effective options.
However, rock salt, mined from underground, may contain many impurities, harmful elements, heavy metals, and dirt. In contrast, sea salt for road use is produced by evaporating seawater and is much cleaner, finer, and safer for the environment.
Sea Salt — Protects from Damage and the Environment
Therefore, industrial sea salt is especially recommended for spreading on plazas, staircases, and other surfaces at building entrances with heavy foot traffic. Thanks to its purity and pearly white color, it leaves fewer visible marks. It also reduces the chance of damage being transferred indoors via footwear — whether on concrete, marble, or parquet floors.
Using sea salt on roads results in less damage to asphalt and consequently lower road repair costs in the spring and summer.
Panonija So – Made in Serbia
If you didn’t know, for several years now, high-quality industrial sea salt produced domestically has been available in Serbia! The Panonija So factory in Novi Sad processes salt sourced from southern Mediterranean countries such as Tunisia and Egypt, as well as from the Italian islands of Sicily and Sardinia.
The salt distributed by Novi Sad-based Bom Trade meets all European Union standards, featuring a high sodium chloride content (over 96%) and a low sulfate content, minimizing damage to surfaces like asphalt and concrete. Also, due to its grain size, Panonija So industrial salt dissolves easily, allowing it to cover a larger radius when acting on icy surfaces. Thanks to many years of experience and a distribution network across Europe, Bom Trade is ready to meet customer demands year-round, even in adverse weather conditions.
Choose from the Panonija So Portfolio
Panonija So for winter road maintenance is supplied in packages of 5, 10, and 25 kg, as well as large bags (big bags) of 1,000 kg. In addition to industrial salt, the Panonija So factory offers high-quality fine and coarse sea salt for human consumption, as well as salt for animal nutrition.
Modern Facilities for Perfect Quality
Regarding the salt processing, especially for human consumption, it is important to note that every single grain undergoes strict quality control. The salt first goes through a washing system to remove impurities, then through drying, and finally is sifted through special screens and sorted by size.
Technological Leader in Innovation
Besides continuously investing in state-of-the-art facilities and equipment for production, processing, purification, and packaging, which makes the company a technological innovation leader, the factory also houses a laboratory equipped with advanced modern instruments. There, continuous testing and quality improvement efforts take place, along with expanding the Panonija So brand portfolio.
You can learn more about us and our products here.