Lindex is a Swedish fashion chain within the Finnish Stockmann Group. The company has around 5000 employees and approximately 480 stores in 18 markets in the Nordic countries, the Baltic States, Central Europe and the Middle East. In addition to sales in store, Lindex also offers their fashion assortment via online shopping in 28 countries: all EU countries plus Norway. The company has had a rapid international expansion and sales growth. The assortment includes several different concepts within women’s wear, lingerie, kids’ wear and cosmetics.
The fashion assortment
Lindex offers a wide assortment with several fashion concepts within women’s wear, kids’ wear, lingerie and cosmetics. Characteristic of Lindex fashion is good fit, quality, value for money with the right fashion feeling that is produced in a sustainable and responsible way. Lindex fashion has a clear Scandinavian heritage that influences the design of the garments.
Women’s wear
Lindex assortment consist of three core concept: Easy, Sharp and Holly & Whyte. Besides these three core concepts, Lindex also has a cosmetic brand (Lindex beauty) and an assortment with maternity wear and a big range of accessories.
Lingerie
Lindex started as a lingerie store in Alingsås, Sweden and has over 60 years of experience and knowledge of creating lingerie for women. The company is the market leader of lingerie in Scandinavia. The bra concept is called Bra-volution and consists of 14 different fits for many different needs, body shapes and preferences. Each fit is available in several styles with different materials and colours to choose from and the customer can always match her bra with a variety of panties. The bra assortment is designed after extensive tests in which women of various ages, bra sizes and preferences tested several fits. In addition to the wide assortment Lindex also has the lingerie collections Ella M and So.U and offer socks, hosiery, nightwear and swimwear.
Kids’ wear
Lindex is the market leader in kids’ wear in Sweden. Lindex works with a wide assortment consisting of tops and bottoms, outerwear, nightwear, underwear, swimwear and various types of accessories. The collections are created in three groups: Newborn collection in sizes 44-86, toddlers in sizes 92 -122, and sizes 128-170 for the oldest children. Today 100% of the Newborn assortment is made of more sustainable materials.