Meat Industry Goranović is privately owned by the Goranović family, who have been engaged in this business sector since 1986, when their first retail store opened in Nikšić.
In 2001, a modern factory for the production of cured meat products and meat preparations was launched, followed by the opening of another retail store in Nikšić. One of the most advanced slaughterhouses in the region was built in 2011, equipped with state-of-the-art machinery and lines for the slaughter of livestock and processing of fresh meat. From humble beginnings several decades ago, through great effort and dedication, Meat Industry Goranović has grown into a successful business entity offering a range of over 120 products, employing more than 170 people, and holding a significant market share in Montenegro and the region.
With a daily production capacity of 40,000 kg of meat products, Meat Industry Goranović is the leading economic entity in the production of final meat products in Montenegro and a brand recognized for the quality of its products and services. The foundation of the production process is high-quality raw material, carefully and expertly sorted by origin and quality.
Main product categories include:
- Cooked sausages with meat chunks (finely and coarsely ground sausages with pieces of meat)
- Smoked products
- Fermented sausages
- Cured meat products
- Boiled sausages
- Whole meat products in casings
The company also offers fresh meat: lamb, pork, veal, and beef.
MISSION
The mission of Meat Industry Goranović is to offer the market top-quality products with modern packaging and design, fully tailored to the needs and expectations of consumers, in line with global standards and with a special focus on product quality.
VISION
Our vision is to become a recognizable brand in the regional market in the production and sale of cured meat and processed meat products, with the goal of expanding into the European market.