Our advertising surfaces are located where people live, work, and travel
From urban centers to busy roads, transit hubs, residential areas, and beyond.
Metropolis Media specializes in outdoor advertising across Montenegro, where it was founded in 2001, with its headquarters located in Podgorica.
Our company installs, maintains, and operates advertising billboards in standard European formats such as Billboard 4x3m, Backlight 4x3m, Billboard 6x3m, Bigboard 8x3m, Megaboard 10x5m, 12x5m, City Light 1.17×1.75m, as well as non-standard large-format wall surfaces, and large-scale spaces on overpasses and cliffs. In addition to standard advertising surfaces, and in line with global trends to meet the needs of the most demanding clients, we have also installed digital LED display billboards in formats of 4x3m, 5x3m, and 6x3m. The advertising structures are strategically positioned in all cities, along major roads, key traffic routes, busiest intersections, airports, and border crossings.
Today, our billboard network includes 1,600 advertising surfaces across the entire territory of Montenegro.
We are the leading outdoor provider and a highly reliable partner in this field, as evidenced by our collaborations with all domestic clients, as well as renowned regional and international companies.
OUR VISION
Metropolis Media specializes in outdoor advertising across Montenegro, where it was founded in 2001, with headquarters in Podgorica.
Our company installs, maintains, and operates advertising billboards in standard European formats such as Billboard 4x3m, Backlight 4x3m, Billboard 6x3m, Bigboard 8x3m, Megaboard 10x5m, 12x5m, City Light 1.17×1.75m, as well as non-standard large-format wall surfaces, and expansive areas on overpasses and cliffs. In addition to standard advertising surfaces, following global trends and aiming to meet the expectations of even the most demanding clients, we have also installed digital LED display billboards in formats 4x3m, 5x3m, and 6x3m.
The advertising structures are strategically positioned in all cities, along main roads, key traffic routes, the busiest intersections, airports, and border crossings.
Today, our network of billboards includes 1,600 advertising surfaces across the entire territory of Montenegro.
We are the leading outdoor provider and a highly reliable partner in this field, as demonstrated by our cooperation with all domestic clients, as well as renowned regional and international companies.
METROPOLIS has become the first choice for all advertisers who seek campaigns running every day of the week, 24 hours a day, on local, regional, or national levels.
Our core values:
- The customer comes first. We are responsible, flexible, and reliable.
- Long-term cooperation with business partners is one of our core principles, regardless of the size or financial impact of the campaign.
- Relationships with employees, business partners, and the wider community are built on trust.
- We are proud to be a part of our society and are ready to work hard for its success.
- We are committed to carrying out our tasks efficiently and effectively.
- Our advertising structures are designed and built using the latest technology for this type of product. We invest in development, new technologies, and the expansion of our offerings, making use of innovation and constantly working to improve our network.
- Our highly professional technical and development team is dedicated to continuously innovating our services, providing ongoing maintenance and monitoring of our advertising inventory.
Our Offer
BILLBOARD 4×3
These are the billboards you commonly see along roads, highways, and at the busiest intersections, designed to capture the attention of both pedestrians and drivers. Whether you’re sitting in your car or waiting at a pedestrian crossing for the light to turn green, you’re being exposed to some form of outdoor advertising. Around 68% of consumers make purchasing decisions while they are in their vehicles. The message displayed on such surfaces must be very concise and easy to understand. Billboards can be used to provide directions or convey key information about a product or service. This form of advertising is invaluable for anyone who wants to get noticed.
Particularly popular are billboards with extensions – an additional surface added to the standard billboard format to enhance the design and message, making it even more eye-catching for passersby.
BILLBOARD 6x3m
These are standard European-format surfaces that dominate in major cities across Western Europe. For advertisers, they offer 50% more space compared to the standard 4x3m format, allowing for a more balanced and visually appealing layout of the advertising message.
They are strategically positioned both in central urban areas and along main highways.
BACKLIGHT 4×3 / 6x3m
This exclusive type of billboard features backlighting that shines through the poster from behind, ensuring enhanced visibility and a striking visual effect, especially during nighttime or low-light conditions.
CITY LIGHT 1.17×1.75m
These are smaller, highly effective advertising surfaces of premium quality, equipped with backlighting and installed in pedestrian zones. This type of panel blends into the everyday environment we live in and influences us throughout the day. For the production of advertising posters, we use City Light transparent white paper, specially designed for high-intensity lighting. The poster is placed behind a glass surface, making it resistant to all weather conditions.
BIGBOARD 8x3m
Large-format advertising surfaces that dominate the busiest intersections, often in the form of double panels measuring 8.3x3m, as well as along key traffic routes as standard 8x3m bigboards.
MEGABOARD 10x5m / 12x5m
Megaboards are large-format advertising surfaces measuring 10x5m and 12x5m that capture attention with their sheer size and ensure maximum visibility. They are most commonly positioned along major highways, while Podgorica stands out with a unique megaboard located in the city center — a 10x5m display on the Union Bridge, offering an impressive format above the Morača River.
PRINTING OF ADVERTISING POSTERS
Using three digital plotters from globally renowned manufacturers—HP, Mutoh, and Mimaki—we produce a large volume of posters daily, delivering advertising messages and products in oversized, impactful formats. Only tested and specialized materials and inks designed for large-format printing are used in production. These ensure long-lasting durability against external factors such as moisture and sunlight. There are no limitations when it comes to the dimensions of the graphic design, as large posters are printed in sections and assembled into one complete large-format image. Each poster undergoes a complex production process, post-processing, and is delivered to installers as a finished, high-quality product. Our print shop is primarily organized as a dedicated service for our own advertising surfaces.
LED DISPLAY
To meet the demands of even the most discerning clients and stay aligned with modern trends, METROPOLIS has launched the first Digital Out-of-Home (DOOH) network on the streets of all major cities across Montenegro. These LED displays are built using purpose-designed panels based on cutting-edge SMD technology. Each square meter contains over 30,000 diodes, capable of displaying 281 trillion colors and shades, emitting an impressive 5,000 lumens. The design of the panels enables a wide viewing angle, ensuring maximum visibility.
All displays are interconnected and controlled from a central management hub. In addition to managing advertising content and service information, the system is equipped with diagnostic tools that continuously monitor the functionality and performance of the entire network.
The efficiency of Digital Out-of-Home advertising has become increasingly important for marketing brands. Supported by dynamic digital technology, this form of advertising offers real-time targeting of consumers on the move, maximizing campaign reach. It is also highly effective for static campaigns that integrate TV, audio, online, mobile, and print media, thanks to its ability to reach audiences beyond the scope of traditional channels.
The LED display is a high-impact medium, especially effective in campaigns featuring multiple creative concepts, with ad messages lasting 8 seconds each. Typically, six to eight advertisers rotate in sequence. Your ad is shown 1,350 times within 24 hours, ensuring high-frequency exposure and visibility.
Discover the full range of our outdoor advertising solutions
Learn More About Our Offer Here