Sport Vision is the leader in sports retail in the Balkans. Founded in 1996, the company’s core activities are commerce, retail, and wholesale in the sports industry.
Today, Sport Vision employs over 6,000 people and operates in 13 countries in the region: Serbia, Bosnia and Herzegovina, Croatia, Slovenia, Montenegro, North Macedonia, Albania, Romania, Bulgaria, Greece, Czech Republic, Slovakia, and Hungary. The company’s headquarters are located in Belgrade.
Our success is based on professionalism, reliability, and innovation, which we value and aim to offer to our clients, partners, consumers, and employees.
Our Brands and Concepts
As a leading retail chain in the region, we have strategic partnerships with brands such as Nike, adidas, Reebok, New Balance, The North Face, Helly Hansen, Under Armour, Converse, Colmar, and Timberland. In addition, Sport Vision has its own License department with licensed and distribution rights for Champion, Umbro, Lotto, Ellesse, and many other brands. Within our retail chain, besides the Sport Vision multibrand concept, we also have Buzz Sneaker Station, a unique destination for all sneaker enthusiasts, and Sport Reality, a place for family shopping.
Reliability
Sport Vision is a modern company characterized by flexibility, professionalism, and a dynamic development strategy. Since its inception, it has positioned itself in the market with recognizable brands. A quick response to market demands and a professional relationship with consumers and partners have defined Sport Vision as a company to trust. Our goal is to maintain a leading position in retail and to remain inspired and actively connected with our consumers, clients, and partners through a unique shopping experience and product design that affirms the style of their new owners.
Community Contribution
Social responsibility and cooperation are hallmarks of our company culture. Sport Vision fulfills its responsibility towards society by recognizing the needs of young talents, school-aged children, and vulnerable categories. We actively invest in the development of sports and are proud partners of many professional athletes, clubs, camps, gyms, and young individuals with great sports potential. The company operates in an ethical and sustainable manner, addressing environmental and social impacts. We understand the responsibility we have towards the community and strive with all our efforts to make a positive impact on society.
Products
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