Iride Bicycles Established in 1919 in northern Italy, is the brand of bicycles manufactured at the Gemmati Velocipedi factory, near the city of Venice, in the town of Cintello di Teglio Veneto. The trademark was originated by Umberto Gemmati and continues to be produced by his grandson Carlo Gemmati. In Italian, the word iride means the iris of the eye, and is pronounced like the root of the word iridescent.