20+ years changing cultures and crafting solutions for business
CS&C is an international consulting studio
Our mission is to help organizations thrive by tapping into their cognitive and emotional potential, shaping corporate culture, and driving lasting business transformations.
At CS&C, we understand the importance of implicit mental processes, automatic thoughts, culture-based perceptive distortions, and emotional reactions. That’s why we call it Humanware, and we believe it’s the key to unlocking your business’s full potential. With over 20 years of international business experience, we’ve influenced business processes and cultures around the world. We’re proud to have set trends and opened completely new ways of thinking. Let us help you transform your business and unlock its full potential with Humanware. Humanware is about Neuroscience and Behavioral engineering.
Our expertise
Communication
Communication is our core business. We know how to make complex concepts tangible by unraveling the mechanisms of psychology in communication. Together we can make your companies’ internal and external communication an asset, your clear competitive advantage. read more
Digital Transformation
Companies have to address the digitization of their systems and processes to remain competitive in the market. Digital transformation requires cultural change and breaking the “status quo.” It provides numerous benefits, including increased employee satisfaction and adaptability. Examples of successful digital transformations include companies like Netflix, Airbnb, Tesla, and Amazon. Implementing digital transformation requires careful planning and integration into the business strategy. read more
Management & Leadership
We are committed to helping you grow and progress by combining a wealth of experience in business with deep knowledge of cognitive and social psychology. read more
Neurosales
Give something in order to get something in return
The idea of reciprocity suggests that people naturally feel obliged to offer discounts or concessions to others if they have previously received services from those same people. Psychology explains this by emphasizing that people simply hate to feel indebted to others!
SelectHub is a startup that believes information should be democratized and free. Because of this, they offer an incredible free service where you can find the software you need through a series of personalized suggested criteria. Suppose you are procuring a CRM system; by using SelectHub, you receive a ranked list of the most suitable CRM systems based on 150 criteria tailored to your needs, which includes the number of employees in your company, the type of service, annual turnover, etc.
The fact that this stems from their values is a very noble thing; however, behind this service, which required enormous effort to develop, lies a marketing strategy. By the principle of reciprocity, visitors to their platform who use this service feel obliged to purchase the software they were recommended through them. It is precisely at that moment, when a platform visitor wants to find out the price of a CRM system, that SelectHub offers them the opportunity to make contact (converting a website visitor into a lead). read more
The Key Revolution for Competitive Advantage – Read more about fundamentals of digital transformation with examples.