A. Le Coq is an Estonian brewery. The company was founded in 1807 by a Prussian family of the same name, who were descendants of the Huguenots who had fled France in the 17th century.

The company was bought in 1997 and is currently owned by Finnish company Olvi. It produces many different types of drinks including beers, long drinks, ciders and soft drinks. The best known beer is the A. Le Coq Premium, which is the most popular beer in Estonia, according to the latest AC Nielsen results in October 2008. A. Le Coq Arena in Tallinn was named after the beer.

Its motto is “Asi on maitses”, meaning it’s about the taste. A song with this name by rock band Smilers was also specifically written and is used in commercials.

Products and markets

A. Le Coq is Estonia’s oldest brewery and currently the country’s biggest beverage producer. Its range incorporates ten product categories: waters, syrups, juices, juice drinks, soft drinks, energy drinks and sports drinks; and three light alcoholic drinks: beers, ciders and gin long drinks.

A. Le Coq’s key brands are A. Le Coq (beer), Fizz (cider), Aura (juice), Dynami:t (energy drink), Arctic (sport drinks) and Limonaad (softdrink).

The company’s largest product group comprises its beers, which are principally manufactured under the A. Le Coq trademark. The Aura trademark represents non-alcoholic drinks, including juices, waters and healthy juice drinks, which are marketed Aura Active. One of the best known international trademarks in the company’s portfolio is Fizz, representing a series of natural fruit and berry-flavored ciders. The two most popular soft drinks in the company’s product portfolio are the traditional Limonaad and Kelluke, which have been sold for decades. The company exports its products mainly to Finland, Sweden, Denmark, the United Kingdom, Latvia and Lithuania. Their main export sources are beers, ciders, long drinks and juices. In 2018, Le Coq entered the Hong Kong market with its cocktail line.