Altia Oyj is a Finnish state-owned corporation based in Helsinki, which produces, imports, exports and markets alcoholic beverages. It operates in Finland, Sweden, Norway, Denmark, Estonia and Latvia. Altia has production plants in Koskenkorva and Rajamäki in Finland and in Tabasalu in Estonia. Altia’s strategy is based on two complementary cornerstones – building own brands and providing a leading Nordic and Baltic service platform for partners to develop their business. The largest imported brands are Drostdy-Hof, Two Oceans and Jack Daniel’s.
Altia’s sales companies in the alcohol monopoly countries are Altia Finland, Alpha Beverages and Wennerco in Finland, Altia Sweden, Bibendum and Philipson Söderberg in Sweden and Interbev, Bibendum, Strøm and Best Buys in Norway. Altia Denmark, Altia Eesti, Altia Latvia and Jaunalko operate in the open markets Denmark, Estonia and Latvia.
The most famous own products of Altia are Koskenkorva and Jaloviina in Finland, Explorer Vodka, Grönstedt’s Cognac, Blossa Glögg and Chill Out wines in Sweden, 1 Enkelt in Denmark, Saaremaa Vodka in Estonia and Renault Cognac in Travel Trade. Altia also produces Finlandia Vodka, which is wholly owned by the US spirits company, Brown-Forman. The sale of Finlandia to Brown-Forman Corporation is part of a broader privatization program to reduce Finland’s government ownership of state-enterprise.