Victor Hasselblad AB is a Swedish manufacturer of medium format cameras, photographic equipment and image scanners based in Gothenburg, Sweden. The company originally became known for its classic analog medium format cameras that used a waist level viewfinder. 

Hasselblad products

Cameras

• HK-7 (1941–1945)
• SKa4 (1941–1945)
• 1600F (1948–1953)
• 1000F (1953–1957)
• V System 500 (1957–2013)
• V System 2000 and 200 (1977–2004)
• V System Superwide (1954–2006)
• V System Flexbody (1995–2003)
• XPan (1998–2006) (designed and manufactured by Fujifilm)
• H System (2002–present)
• Lunar (announced September 2012, shipped early 2013)
• X1D-50c (June 2016–June 2019) – the world’s first digital compact medium format mirrorless camera
• H6D-400c MS (2018–present) – Multi-Shot technology camera capturing 400-megapixel images, an industry standard in art reproduction and cultural heritage
• X1D II 50C (announced June 2019) – the next generation of the world’s first digital compact medium format mirrorless camera, the X1D-50c
• 907X and CFV II 50C (announced June 2019) – combining Hasselblad’s photographic history into one system with Hasselblad’s smallest camera body ever, the 907X, and the updated CFV II 50C digital back