Hunkemöller is a clothing manufacturer from the Netherlands, specialising in underclothes and lingerie. The company was founded in 1886 in Amsterdam as a special shop for corsets. Nowadays it is an omni-channel brand with more than 7,400 employees in 21 countries. Hunkemöller is one of the field leaders in ladies underwear, especially in the Low Countries.

History

Wilhelm Hunkemöller and his wife Josephina Lexis founded the company in 1886 as a special shop for corsets and bustles in Amsterdam. In the beginning they used to produce in their own factory. In the following years the family owned business expanded and they could open stores in Amsterdam, Rotterdam and Utrecht. In 1974 the company was acquired by Vendex subsidiary Confendex B.V., a subsidiary company of Vroom & Dreesman B.V. Thereby the company name was changed from “Hunkemöller Lexis” just to “Hunkemöller”.

In 1977 the company expanded to Belgium and ten years later to Germany. Nowadays Hunkemöller has many stores in Europe and in the Middle East. In June 2019, Hunkemöller opened the first store in Shanghai, China. 

Since August the 31 2016, the Dutch model Doutzen Kroes represents Hunkemöller as the new face of the brand. Previously, the model and moderator Sylvie Meis was the face of the company.