MLS (Making Life Simple) S.A.

MLS (Making Life Simple) Innovation Inc. is a Greek software engineering and telecommunications equipment company founded in October 1989 in Thessaloniki. In May 2001, it was officially listed on the Athens Stock Exchange. Its headquarters are in Thessaloniki, while the company keeps a commercial department in Athens.

MAIC (MLS Artificial Intelligence Center)

MAIC is the main selling point of MLS, which is now incorporated in all its devices. MAIC has dramatically evolved the user experience of all MLS devices while interacting with the user. MAIC uses voice recognition technologies to perform the following actions (non exhaustive list):

calls,
messaging and email,
search the Internet or YouTube,
tracking, navigation and calls to open pharmacies, hospitals, banks, petrol stations,
information on nearby parking, traffic on the road or weather report,
launch installed applications,
encyclopedic searches and dictation of their summary,
translating words or sentences and spelling out the correct pronunciation from Greek to English and vice versa.

Products

Navigation devices

In 2003, the company developed the first automatic navigation system in the Greek market and, in 2005, released the MLS Destinator, its standard-setting automotive navigation system, which quickly attained a leading market position. In 2006, the company marked another breakthrough with the release of the MLS Destinator Talk&Drive, the first voice-recognition driven navigation system. Since 2011 the company has undertaken a new direction addressing to the international markets with the roll-out of the MLS Destinator Talk&Drive® navigation system, entering the Turkish, Chilean, Moroccan, Nigerian, Saudi Arabian, Jordanian and Cypriot markets.

Educational boards

In 2010 MLS entered the educational technology market and completed the development of its own innovative interactive touch board, the MLS IQBoard, for use in all forms of classroom-based instructional technologies. MLS undertook the supply and installation of approximately 1,100 interactive boards, totaling 1.6 mil. Euros.

Smartphones

In 2012 the company expanded its commercial activities in the mobile phone market by launching the first Greek Android smartphone MLS iQTalk.^[3] The Greek smartphone combines voice recognition and artificial intelligence technologies as well as the incorporated innovation Talk&Call which enables users to verbally pronounce the contact’s name in order to automatically dial it. The follow-up model MLS iQTalk Crystal additionally incorporated Talk&SMS which allowed users to dictate the content of their text message before sending it automatically. Focusing on research and development, MLS evolved its new innovation Talk&Post for Facebook that was incorporated in its MLS iQTalk King model. The Talk&Post for Facebook application enabled the user to upload posts by using exclusively his voice. In November 2013, MLS iQTalk Crystal max entered the market, introducing the first MLS mobile phone at 4,5 inches to incorporate the application Talk&Email enabling the user to dictate an email while it is automatically written on the phone. In January 2014, MLS launched the latest smartphone MLS iQTalk Silk, providing the feature of locking and unlocking the phone by a voice command. Talk&Lock enabled the storing of an oral command which would lock and unlock the device.

MLS Diamond

At the end of 2015, MLS announced the creation of a new category of products with the brand name “Diamond”, which included the premium smartphones models MLS Diamond 4G, MLS Diamond 5.2 4G and MLS Diamond Fingerprint 4G.

Tablets

In 2013 the company expanded its field of action in the tablet market by launching the first Greek Android tablet, MLS iQTab. MLS iQTab incorporated the Talk&Post for Facebook and Talk&Email innovations, with the latter enabling the dictation of emails by voice. In a short period of time, MLS additionally launched three more models of Android tablets; MLS iQTab 3G, MLS iQTab King and MLS iQTab Crystal Alu. In November 2013 MLS iQTab Navi was released, incorporating the innovative MLS Destinator Talk & Drive application, which guided the user to the named destination by oral command. MLS iQTab Astro 3G, one of the next models to be brought into the market, incorporated the “family” function which provides the coincidental use of a single MLS iQTab Astro 3G by many different users.

Smart TVs

In 2015 MLS promoted the first integrated MLS Android Super Smart TV. The MLS Super Smart TV was a comprehensive Android device with multiple features and applications. As with other products in the field of “smart” devices with Android operating system, MLS Super Smart TV incorporated MLS’s voice recognition technologies which allowed a user to change channels, find and play movies or songs, search on Google (Greek or English), post updates on social media, etc.right on the screen of his TV.

2-in-1 tablet & laptop

MLS Magic is MLS’s latest innovative product, which was launched in 2016 and belongs to the 2-in-1 category of products, allowing the user to own both a tablet and a laptop. It is also dual boot, meaning that it combines two operating systems, both Windows and Android.