Mór is a town in Fejér County, Hungary. Among the smaller towns in the Central Transdanubia Region of Hungary, it lies between the Vértes and Bakony Hills, in the northwestern corner of Fejér County.
The town is the economical, institutional and cultural centre of the small region of Mór including 13 settlements.
The Wine Region of Mór
Antiquarian artefacts show that vine growing occurred even in the Roman period. Vine growing came to stay from the 11th century in this area. The ethnic German settlers and the Capuchin monks started to grow grape vines in the beginning of the 18th century. The oenological boom lasted until the Phylloxera bane in 1875-1880 that killed most of the vineyards. Afterwards, Ezerjó became the most important type of wine in Mór, which now belongs to the Hungaricums. Ezerjó is a heavy, late-ripening sort of vine.
Unlike other parts of Hungary that produce sweet dessert wines, the wines from Mor tend to be clear and dry similar to a sauvignon blanc. Smaller, locally owned vineyards are giving away to commercial growers who have discovered Mor’s perfect climate, soil, and humidity.
Timed to coincide with the grape harvest is the annual Wine Days of Mor festival, usually occurring in late September or early October. For one week each year, the town’s population explodes to support this rural festival that highlights local culture. It includes the selection of a „Wine Princess“ who oversees the festival, a multi-national parade celebrating Hungary’s equestrian roots as well as the local wine culture, a stage for music, drama and dance, row upon row of stalls filled with regional food, crafts, local wines and palinka. On the final Saturday evening of the festival a street party is held and the entire town turns into a big dance party.
