Leader in the sale of paints, varnishes, facades, wallpapers, and other finishing materials in construction
Over three decades of operations have been marked by various challenges and interesting milestones. Did you know that the first employee at ROMA Company, since its founding on May 21, 1992, is still working with us?
Tradition, loyalty, and trust are the core values of our business. As a family-owned company that cares for its employees, we strive to keep pace with trends in construction and ensure security.
In support of this, we take pride in the following facts about our team during more than three decades of operation:
- 190 employees
- 40 women employed in a predominantly male industry
- 50 employees who have been with the company for over 15 years
In just one year, our trust has been demonstrated by over a million satisfied customers, and the volume of goods sold is measured by more than 8,000 truckloads delivered annually. Interestingly, we sell enough interior wall paint each year to cover 10,000,000 m².
In 1992, the first store was opened, which is still in the same location.
- 14 stores
- 8,000 truckloads of goods sold annually
- 5 wholesale distribution centers in major cities: Belgrade, Novi Sad, Kraljevo, Niš (Serbia), and Podgorica (Montenegro)
Paint for interior walls—enough to cover 10 million m² annually.
Wallpaper used to cover over 10,000 interiors each year.
Styrofoam used to cover more than 1 million m² of facades annually.
We are immensely pleased that our customers are satisfied with the products and services we offer and that over 150,000 followers on social media consult with us. As a socially responsible company, it is important for us to maintain contact with the local community where we operate through numerous activations and humanitarian campaigns.
Our work has been marked by numerous interesting facts, of which we highlight the following:
- 350 sponsorships at sports events annually
- 50% of materials donated for painting over 300 entrances of residential buildings in Serbia
- 350 trees planted in UŠĆE Park over 30 years of the company’s operation
- More than 30 primary schools equipped with educational smart stairs
Our goal for the future is to continue with good practices and quality services to maintain and develop all our services, as well as to strengthen distribution and sales capacities with new figures and interesting facts.
We owe great support in our development and operations to all our employees who have marked every process of development and operation of our family company, with whom we celebrate and share all our successes.
Paints and coatings for wooden surfaces
Wood, as a natural material, is susceptible to aging and various pests. It is essential to protect and care for it. To this end, we offer a wide range of products: wood fillers, base paints for wood, acrylic and water-based varnishes for wood, protective oils, clear varnishes for wood, stains with or without varnish…

Wide Selection of Designer Wallpapers
Unleash your creativity and explore the extensive range of wallpapers from the Décor Studio gallery, including a palette of designer wallpapers from renowned global brands such as Emiliana Parati. These are intended for spaces that aspire to haute couture design. Each wallpaper comes with all necessary certifications, including fire resistance, making them suitable for cladding large public buildings like hotels.

Tools and Accessories
The widest range of diverse tools and accessories for all types of finishing works. Tools for both DIY enthusiasts and professional craftsmen.
